In Ghana’s highly liberalized economy, consumers, business along supply/value chains, business support service companies, distributors and retailers are free to choose which brands to patronize and which enterprises/institutions behind those brands they wish to do business with. In making their consumption and business to business decisions however they are guided by their evaluations of the quality and price competitiveness (or value for money) of a brand, its commercial prospects and the business prospects of the institution/enterprise behind it. While such evaluations can be derived from qualitative perception, scientifically arrived at quantitative assessment, or be decided by sheer sentiment, the individual, household, enterprise or institution doing the evaluation will want to consider various inputs, with the most important being credible assessments by capable assessors.

A similar situation confronts international markets and foreign domiciled businesses seeking to enter into commercial relationships relating to Ghanaian products abroad and they tend to adopt the same processes as guidance towards their eventual choices.

This event therefore aims to provide definitive, reliable information for domestic and foreign-domiciled households and businesses towards their making optimal consumption and business-to-business decisions, as it recognizes the corporate/institutional brands that stand out the most.

THE CONFERENCE

The theme for the one day conference is: “ Nurturing world class brands in and from Ghana” The core of participation at the conference will comprise representatives of enterprise/institutional winners, all of whom are automatically eligible to attend the conference. The organizers, based on the recommendations of their research consultants will also invite selected key stakeholders with regards to making globally competitive brands nurtured or available in Ghana. They will include representatives of multilateral and sovereign institutions of state charged with responsibility for promoting facilitating and regulating trade and investment within Ghana or between Ghana and the global economy, public policy makers and implementing agencies as well as business support service providers and identified major trading enterprises, manufacturers and entrepreneurs/investors.

Hundreds of participants are expected at the conference, drawn from across Ghana and potential business and regulatory counterparties from the rest of the world. This number includes award winners, potential trade counterparties and investment partners both from within Ghana and from the rest of the world, business support service providers, sovereign government officials and multilateral institution executives, and relevant business activity advocates, promoters and facilitators. The local and international media will also be in attendance.